Online Dating Stats
I saw these stats from an article coming from adtech Chicago and thought they were interesting…
- The average online dater is 42 years old.
- Match.com remains tops, with 3.4 million uniques/month, but people increasingly drift away from these big-box dating sites and into more niche fare: j-date, veggiedate, Christian singles. (AdAge blogger Kelly Eidson seized this opportunity to send me a link to STD Match, a dating site targeted to people living with sexually transmitted diseases. There are also — as if you didn’t know — ethnicity-specific sites.)If the world wasn’t our oyster before, the marvelous advances of the internet, coupled with mankind’s enterprising creative spirit, have ensured it certainly is now. There’s a match worth blogging.
- Average time spent on an online dating site is 15 minutes; during that period users view around 5-7 profiles.
The one that was surprising to me is that the average age of the online dater is 42. I know there are a bunch of divorcees out there what are online dating, but I had no idea that those numbers would outweigh the online daters in their 20’s. Does this mean then that for every 25-year-old who is dating online, there’s just as many 59 year-olds?
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[...] like it was taboo. Now, everyone meets online. Remeber that stat I showed you before where the average online dater is 42? Yeah, that means people who are 50 and older are dating just as much as 20 [...]